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Increase the visibility of advocates for TM Forum's collaboration activities, incentivize members to take a leadership role, and give more gravitas to the team leader's role in line with other standards and membership organizations. I propose this by changing the team leader role to Chair and co-chair. Hence, members see increased value in leading a collaboration activity and encourage them to promote it as part of their work and in the public domain, such as on linked-in and professional profiles. The proposal does not suggest any changes to the current system or becoming a leader to keep the change admin light.